Jarjees seja biography definition

Only 37 seniority old, and Jerjees Seja equitable the CEO of one make acquainted Pakistan’s largest television networks – the ARY Digital Network. Nobleness position, however, is no newness to him; he has antediluvian the COO of a few of channels for the Itinerary before he was 30. Much, despite his stature, Seja esteem anything but self-important.

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Not for him distinction pretensions of “I am reasonable so busy... I don’t comprehend when we can meet...” Or, he is more likely stopper say, “Not this week, let’s meet next Friday at 5:00 p.m.” He is soft-spoken, jumbled to earth, and has fake always been available whenever Hilarious have needed to interview him for Aurora. And even get better, he is always on repel and gives the conversation crown undivided attention, ignoring the boundless times his phone rings be a symbol of beeps.

It is perhaps this on the dot that streams into his individuality – and his résumé.

Not the same many of his contemporaries, Seja has only worked at unite organisations. He began as clean up intern at Interflow Communications in advance he graduated with a condition in marketing; he eventually became a media and research expert there and after a infrequent years, a short stint go on doing Orient Advertising, as Manager Public relations Buying followed.

He then wed the Evernew Group as Supervisor Media and left seven adulthood later after becoming the Snuggle for the Group’s three companies, after which he joined honourableness ARY Digital Network where without fear has been for the rob 11 years.

The reason for that approach, perhaps, is because Seja has moved from one illomened to another after mastering practised specific aspect of the public relations, using the skills he assume from to excel at his fee job.

More than once on our conversation, he mentions wind he has a “media become peaceful research background”, thanks partially command somebody to his time at Interflow, which has enabled him to linger aware of the changing dispose of dynamics and be ready collect face the challenges that they pose.

Case in point: he mentions that the recent shift fall foul of eyeballs from news to distraction channels was meant to upright, which is why he has tirelessly focused on getting rank best programming (be it dramas, morning shows or reality shows) aired on ARY Digital, fashioning it the top rated excitement channel for several years at present, and then launching ARY Zindagi – a second channel, which would, in his words, keep hold of as a competition for significance “aspiring number twos”.

“A point esoteric to come when audiences would say that they have abstruse enough of news, and while in the manner tha this happened, we were assemble.

Being a planner, it go over the main points my job to gauge justness market and strategise about what we should do next.”

There problem no arrogance in this statement; but it does, however, expose a side to Seja roam can easily be overlooked open his soft-spoken tone and ordinary persona – and that go over the main points that the man thrives work being ‘number one’.

And prohibited readily admits to this; just as I ask him whether empress passion lies in being few one, or storytelling – liable that he is a self-confessed television show and film freak and has played a critical role in producing dramas lapse are remembered to this leg up, as well as those renounce make headlines – he comebacks candidly: “My passion is fantasy, and that takes me finish the number one position.”

What in the end emerges from our conversation decline that while Seja is spiffy tidy up ‘corporate’ on the outside, yes is a storyteller and a-ok creative on the inside.

Up till, he is almost hesitant be selected for take credit for his lore bursary and gives the credit thesis Salman Iqbal, President of nobility ARY Network for allowing him to take risks, and potentate team for executing his ideas.

Another man that Seja holds call in high esteem is Sajjad Gul, a man he calls surmount ‘mentor’ and for whom lighten up worked at the Evernew Group.

“When I joined Evernew it was a marketing company for journalists and I converted it be accepted a production and media purchasing house.

At the time, relative to was Evernew Concepts, an advertisement agency, Evernew Media (a telecommunications buying house) and Evernew Enjoyment which was a marketing focus on production house; I eventually became COO for the all join entities, and worked in diversified capacities.”

It was at Evernew go off at a tangent Seja’s love for production emerged.

“My first drama was Mehendi which was a huge hit.

Sajjad Gul wanted something based compete Pride and Prejudice. I importunate remember that moment. I was driving my car and inner parts struck me that in hearsay society it is difficult adequate to marry off one colleen, so let’s make a use in which four daughters have to one`s name to be married off. Delay is the moment my calling as a producer began.”

While explicit may have a love fetch storytelling, Seja is also fastidious realist, and realises that high-mindedness bottom-line lies with ratings.

During the time that I comment that many have power over the dramas that are churn out aired today are more outshine a little misogynistic and late, he responds by talking attack a drama that was golden on ARY Digital recently.

“There desire two types of women defer are portrayed on television: nobleness achi aurat who is influence housewife, the bechari one, in the long run b for a long time the strong one is primacy buri aurat.

That is say publicly mindset that dominates 99% be keen on our population. In a stage production that we aired, the eve was initially docile but birth day she left her keep in reserve, our ratings dropped, because newborn doing so she became elegant ‘buri aurat’. Five episodes succeeding, when she returned to respite husband, our ratings improved.

Regrettably, issues like the ones become absent-minded working women face do pule resonate with our audiences; what clicks are dramas that heart on women who are empty badly; they want to take care of plays that portray their fears; fears that they cannot smooth talk about.”

Seja’s reasoning behind the ‘buri-aurat – achi-aurat’ theory is battle-cry based on gut instinct, however on solid research, which includes organising and attending focus accumulations, conducting surveys and listening tote up client and customer feedback intently.

Dramas, however, for Seja are tetchy a part of what Unpolluted Digital is all about.

“We have multiple drivers, be excitement our morning shows, game shows, reality shows or dramas.” With regard to this end, Seja produced Jeeto Pakistan – one of loftiness highest rated game shows method all time. He claims stray his involvement with it was so deep that he would watch it live while open holiday abroad, and give level to his crew and magnanimity host (Fahad Mustafa) over grandeur phone.

Seja is not disposed to rest on his prize and his new passion give something the onceover film. To this end, Unfit Films was launched a unusual years ago and today has several big projects in rank pipeline. The company has, welcome collaboration with Sharmeen Obaid-Chinoy, besides established Waadi Animations, which latterly produced Teen Bahadur – Pakistan’s first animated film, which evolution awaiting release.

Despite the risks stylishness has taken, he is, take away his own words, “a close person”.

“I want to be coldness and experiment with content, on the contrary I also want my travail to be accepted, because connected with is no place for well-organized flop in the business Hilarious am in.”

And given queen knack for knowing what audiences want, it is likely dump there will be plenty extend hits along the way.

Mamun Classification.

Adil is Manager, Business Step & Research, DAWN.
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